Finding NDIS Clients Isn’t Easy — But It Can Be
Wether you’re a NDIS support worker, plan manager, or run a SIL/STA business — you’ve probably asked yourself: “How to get NDIS clients consistently throughout the year?”
You’re not alone. With over 600,000 participants in the NDIS and new providers entering the market every month, standing out has become harder than ever.
Let me tell you something and it’s kind of a Good News “totally depends on how you perceive the message”: you don’t need to rely on word-of-mouth alone anymore.
If you know the right strategies, you can attract more NDIS clients online, build long-term referral pipelines, and grow with confidence.
This guide will walk you through 7 proven strategies — used by real providers — that work in 2025.
At AI Advance Solutions, we are helping 100s of NDIS Service Providers stand out, make a brand of themselves and get a hell lot of clients. This guide shares some of the exact strategies we use for our clients.
1. Get Clear on Who You Want to Serve
It doesn’t matter if you’ve done MBA or not, you’ve studied business or not. If you’re running a business even if it is a NDIS business you need to know your customer.
But here’s the thing.
The people you serve are not your customers. They are the users, the customers are the people who were taking care of these people before you.
Before we talk websites or ads, let’s address the biggest mistake most providers make: trying to serve everyone.
NDIS participants are incredibly diverse. Some are self-managed and tech-savvy. Others rely on coordinators or are fully NDIA-managed. Knowing who your ideal client is will shape every other part of your marketing.
So, how do you do this, you ask?
Their are consultants out there that will guide you.
Alternatively you can also have a conversation with AI like ChatGPT or Claude or Deepseek
Niche Examples:
- Plan-managed participants looking for therapy services in regional towns
- Families seeking short-term accommodation (STA) for young adults
- Self-managed participants needing 1:1 support workers with cultural alignment
Action Step:
Create a simple Client Persona Worksheet:
- Name, age range, NDIS management type
- Key needs and frustrations
- Who helps them make decisions (family, coordinators?)
Getting this clarity helps you write better content, design better offers, and choose the right platforms.
2. Build a High-Converting Website That Ranks on Google
Did you know — a lot of people search every day “NDIS support worker Melbourne” and your site doesn’t show up.
What does this means? You’re missing leads.
That’s why having an SEO-optimized, conversion-ready website is one of your biggest assets.
Trust me making and using a website is the single best decision you can take for your business. I’ll tell you how.
Currently what you’re reading is called a blog and the person who is writing this is named Fuzail. Now, Fuzail is a global citizen and keeps on travelling and he can not keep on telling people about his business near his office, because 90% of the time he is not there only and when he is there, he sleeps and eats and rests and then does some work.
but you had an issue and you searched about it in Google and you found this blog and now you know Fuzail’s business.
People will keep on discovering this business through google organic (SEO), Google paid, news, social media and ads and will keep on becoming customers of fuzail because this website turns visitors into customers.
Here are the few things your website needs to turn visitors into customers.
What Your Website Needs:
- Separate service pages (e.g., Plan Management, Community Access, STA)
- Keywords that match how people search (e.g., “NDIS housing near Perth”)
- Reviews and testimonials embedded
- Schema markup for NDIS provider (for enhanced Google listings)
- Easy contact form or WhatsApp integration
At AI Advance Solutions, we build SEO-ready websites specifically for NDIS providers — so participants can find you and trust you.
3. Use Google My Business (Properly)
Most people looking for local services search on Google Maps. That’s where your Google Business Profile (GMB) comes in, but are you there?
When a GMB is optimized well, it helps you rank in your service area and appear for searches like:
- “NDIS physiotherapy Adelaide”
- “Support coordination Brisbane”
Follow the next steps to optimise your GMB, and if you don’t have one, let me know I’ll make one for you (for Free).
How to Optimize GMB:
- Add photos of your team, office, or happy clients (with consent)
- List your services and include target keywords
- Post weekly updates: stories, availability, educational tips
- Collect and respond to reviews from clients and professionals
We help our clients rank locally within weeks by setting up and optimizing their GMB listings the right way.
4. Run Targeted Facebook & Instagram Ads
Remember I told you about ads earlier? This is it, this is my core specialty and it can get you leads on autopilot? Meta Ads (Facebook + Instagram) are one of the most effective ways to reach NDIS participants, families, and even plan managers.
But the key is smart targeting and creative. There are lot’s of articles on how to run your own ads but just incase you need help I’m there, agencies like King Kong is there. Talk to them, either they’ll do it for you for a small fee or they’ll guide you on what to do.
Here is something I’d suggest. Run Meta ads to get famous and to get brand recognition and not to get leads, if you also want leads don’t f**king run a message ad or a call ad. Want NDIS Clients Run lead gen ads using forms or website.
Want immediate conversions run google search ads.
Winning Ad Ideas:
- Testimonial videos: short clips from happy clients (with permission)
- Carousel ads: each slide explains a different service
- Awareness videos: explain how NDIS funding works for a specific service
Example:
“Meet Sarah — she found our SIL support in just 3 days with her plan manager’s help. Here’s how.”
We’ve run dozens of ad campaigns for NDIS brands and generated hundreds of qualified leads at a low cost per lead.
Contact Us if you need help with this
5. Build Referral Relationships with Coordinators & Local Networks
Even with SEO for NDIS and ads, one of the most powerful growth channels remains: referral relationships.
Support Coordinators, Allied Health teams, and Local Area Coordinators are often the gatekeepers to new client referrals.
Now this is something for which I don’t have a lot of advice but just try talk to them.
Where to Build Relationships:
- Local disability expos and community events
- LinkedIn outreach to coordinators in your area
- Facebook Groups for NDIS providers or plan managers
Sample LinkedIn Script:
Hi [Name], I noticed you work as a Support Coordinator in [City]. I run a small team that provides [service]. Always keen to connect with professionals who care about participant outcomes. Would love to chat sometime.
Consistency here is key. Follow up, offer value (like sharing resources), and don’t just pitch.
6. Don’t Ignore NDIS Directories & Forums
NDIS-specific directories and review platforms still drive real traffic.
Must-Have Listings:
Make sure your listings include:
- Service descriptions with keywords
- Up-to-date contact details
- Client testimonials or ratings
Bonus: Add a CTA on your website linking to these listings to boost visibility.
7. Create Helpful Content That Builds Trust (Blogging & Beyond)
Google doesn’t just rank service pages — it loves fresh, helpful content.
Writing blog posts (Like this one) or videos around common participant questions is a great way to:
- Build trust
- Rank for long-tail keywords
- Give value before the sale
Topic Ideas:
- “Plan Managed vs Self Managed: What’s the Difference?”
- “Top 5 NDIS Services You Might Be Missing Out On”
- “How to Change Your NDIS Provider Smoothly”
Don’t want to write? AI Advance Solutions offers done-for-you blogging services — optimized for NDIS-related search terms.
Recap: How to Get NDIS Clients in 2025
Let’s summarize the 7 strategies that will help you consistently grow your client base:
- Get laser-clear on your ideal client
- Build an SEO-optimized website with service pages
- Optimize your Google Business Profile
- Use Meta Ads with great creative and targeting
- Build referral pipelines through coordinators and networks
- Leverage directories like Clickability
- Publish helpful, trust-building content
If you can implement even a few of these consistently, you’ll see a shift in your visibility, leads, and trust.
Want a Custom Plan to Get More NDIS Clients?
At AI Advance Solutions, we specialize in helping NDIS providers grow through tailored SEO, lead generation, and content strategies.
✅ SEO-ready websites
✅ Local ranking with Google Maps
✅ Done-for-you blogging and ad campaigns
👉 Schedule your free 30-min strategy call now and let’s map out your next 90 days of growth.
